Wednesday 4 April 2012

SEO FIRM


The SEO Firm are known to provide the best in SEO. But often to judge a good SEO Firm we need to check that the SEO Firm follow good Best practices of whivh few are:

  1. SEO Firm should use keyword –rich meta description with a compelling call to action: As meta tags are pushed away from the view of the visitor, though they are present in HTML. They have been overly used by spammers to hide the keywords out of the context. The main objective of meta tags from SEO Firm point of view, was to send meta-information about a page which could then be utilized by search engine spiders and algorithms. One of the meta-information is a description of the page, also called the “meta description”. Even if it does nothing to increase your rankings if you define a meta description, it is helpful from the point of influencing what text might appears when your listing in the search results is displayed which is utilized by SEO Firm. The SEO Firm in order to entice the user to click through the site meta tags are helpful. Yahoo and Bing search engines display meta description as a description in search results. Google combines the meta description to create a Google snippet that is displayed in the search results. The user’s search terms are bolded in the search listing, which enhances the click rate to the webpage. This is known as KWiC (KeyWords in Context) which is used heavily by an SEO Firm.
  2. The SEO Firm should develop a custom error page that should tell the error and also show the navigation to go to other pages: SEO Firm advocate to never greet your site visitors with error pages like “File not found” error page when they click through from a search engine results page to the page on your site which no longer exists. Instead give a custom error page with logo and branding with complete navigation. It is critical to make sure that “File not found” error page gives in the HTTP header a status code of 404, or it must take a 301 redirect to a URL that gives a 404. You can find this with a server header checker. This is understood by SEO Firm and the SEO Firm must insist on getting this done.
  3. SEO Firm should include keywords in filenames and directories: The SEO Firm should always include keywords in file names and directory as it signals Google about the sites motive and base. But SEO Firm should avoid having more than a few keywords in a given filename or directory, as it may look spammy to the search engines.
  4. SEO Firm must actively build links to your site: A steady flow of high quality links are not born, just like ongoing and consistently great media coverage isn’t born. If it had, link builders and public relations pros would be jobless.The fundamental starting point for link building is the authoritative directories such as the Yahoo Directory and the Open Directory. These high quality directories improve your PageRank and consequently your rankings and also drive direct traffic. If you haven’t listed in the Yahoo Directory or Open Directory then you should get your site submitted in the category most relevant to your site. A listing in Open Directory guarantees a listing in the Google Directory and various other directories powered by Open Directory.